Digital Marketing Job Description
As a Digital Marketing Specialist, you will work closely with the marketing team to plan, execute, and monitor digital marketing campaigns. You will be responsible for managing various digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Additionally, you will analyze data and provide insights to optimize campaign performance and contribute to overall marketing strategy.
Responsibilities
- Develop and implement digital marketing strategies to achieve business objectives.
- Manage and optimize digital channels including social media, email marketing, SEO, PPC, and content marketing.
- Create and curate engaging and relevant content for digital platforms.
- Monitor and analyze campaign performance using various tools and platforms.
- Identify trends, insights, and opportunities for improvement.
- Collaborate with the marketing team to create and execute integrated marketing campaigns.
- Stay updated with industry trends and best practices in digital marketing.
- Generate reports and communicate campaign results to stakeholders.
Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in digital marketing.
- Strong knowledge of digital marketing channels and platforms.
- Proficiency in marketing automation tools and CRM software.
- Excellent analytical and problem-solving skills.
- Ability to multitask and prioritize in a fast-paced environment.
- Strong written and verbal communication skills.
- Creative and innovative thinking.
- Ability to work well in a team.
Skills
- Social media management (Facebook, Twitter, LinkedIn, Instagram)
- Email marketing platforms (Mailchimp, Constant Contact)
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising platforms (Google Ads, Facebook Ads)
- Content management systems (WordPress, Drupal)
- Google Analytics
- Marketing automation tools (HubSpot, Marketo)
- Copywriting and content creation