Digital Marketing Executive Job Description
We are looking for a Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You will be responsible for planning and executing online marketing strategies to drive traffic, engagement, and conversions.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
Qualifications
- Bachelor's degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Skills
- SEO/SEM
- Social media management
- Email marketing
- Google Analytics
- Google AdWords
- Data analysis
- Creative thinking
- Communication skills
- Problem-solving skills