Company Overview

Founded in 2022, Atma is a social job platform with a mission to enhance the lives of lower and middle-income job seekers. By providing a comprehensive ecosystem consisting of a job marketplace, an up-skilling institute, and a support community, Atma fosters better job opportunities, income, and life quality. Headquartered in Jakarta, Atma operates in the Technology, Information and Internet industry, maintaining a small, dynamic team with a deep commitment to its community-focused mission.

Job Overview

Atma is seeking an experienced and dynamic Vice President of Marketing for one of our clients to join our executive team at our headquarters in Jakarta. This full-time position requires a strategic thinker with 10 to 30 years of work experience. As the VP of Marketing, you will be instrumental in shaping and implementing the overall marketing strategy to drive growth and engagement within our community-focused job platform. The role demands a seasoned leader who can harmonize brand management, digital marketing, and innovative market approaches.

Qualifications and Skills

• Proven expertise in strategic planning with the ability to develop and implement long-term marketing strategies aligned with company goals and objectives.
• Extensive experience in brand management, ensuring the consistent representation and amplification of the company’s vision and brand across all channels and platforms.
• Proficiency in digital marketing, utilizing social media platforms, digital communication tools, and online advertising to reach and engage the target audience effectively.
• Strong track record in successfully launching products from inception to market adoption, ensuring alignment with brand and customer needs.
• Exceptional skills in public relations, building relationships with external stakeholders and media, enhancing the company’s reputation and visibility.
• Solid understanding of investments, particularly in marketing budgets and resources, optimizing spend for maximum return and value creation.
• Familiarity with cryptocurrencies as part of expanding the marketing strategy into new and innovative areas, keeping pace with digital advancements.
• Keen analytical skills in market analytics, able to interpret data to make informed marketing decisions that drive campaigns and growth.

Roles and Responsibilities

• Lead and mentor the marketing team, fostering an environment of innovation, collaboration, and professional development to achieve outstanding results.
• Develop and execute a comprehensive marketing strategy that aligns with the company’s mission and business objectives, targeting the job segment for lower and middle-income communities.
• Oversee all aspects of brand management to ensure the brand’s message is clear, compelling, and consistently executed across all platforms.
• Drive digital marketing campaigns, ensuring high engagement levels through innovative and effective digital strategies.
• Coordinate product launch strategies to ensure successful market penetration and customer adoption, working closely with the product and sales teams.
• Maintain and build relationships with key media outlets, stakeholders, and partners to enhance the company’s profile and promote its values.
• Manage marketing budgets efficiently, making strategic investments to maximize exposure while maintaining cost-effectiveness.
• Regularly analyze and report on marketing performance metrics and market trends, utilizing insights to refine strategies and improve outcomes.