Purpose of the Role:

You will be required for executing our digital strategy and roadmap for Megamart.

Arvind Fashions is hiring an Assistant Manager - Digital Marketing to scale website & app revenue while maintaining the profitability through performance marketing.

Key Responsibilities:

Initiatives:

• Constantly innovate and devise new unique strategies as well as identify new channels to reach out to consumers.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, different ad formats on Facebook, custom audience segmentation & targeting.

Spend & Revenue:

• Daily ad spend & ROI management on all paid ad platforms (Google Ads, Facebook Ads etc.) 
• Maintain and monitor campaign bids, account daily and monthly spend budget caps.

KRA:

• Strategize and execute all paid campaigns from audience segmentation to ad creation.
• Update ad creatives, ad copies & audience database regularly.
• Suggest technical requirement to creative team – Ad Size, Dimension & Video Duration etc.
• Monitor all campaigns regularly to reduce unnecessary spends.
• Monitor product feed catalogue issues regularly in merchant center and commerce manager and suggest fixes.
• Track the ad creative performance & suggest changes if needed.
• Execute short term event campaigns in all paid media channels.
• Track CPA, CPM, CPC & conversion rate changes of all campaigns.
• Work closely with tech, product, growth, designers & content teams to develop and execute an effective digital marketing strategy.
• Collaborate with brand & content teams to create ad banners, videos, landing pages and optimize the user experience.
• Identify & execute quick growth hacking techniques to leverage opportunities of maximizing new customer acquisition.

Preferred Competencies:

• Strong understanding of technology, business, and fashion industry.
• Must Know about PPC / performance marketing to run Paid Marketing campaigns on various digital media platforms such as Google Ads, Facebook Ads, Instagram and Youtube Ads.
• Strong understanding of E-Commerce Marketing, Google & Facebook Product feed management.
• In-depth knowledge of ecommerce based pixel code requirement for Google & Facebook campaigns.
• Working knowledge of the e-commerce industry will be considered as an advantage.
• Comprehensive digital marketing skills, with specific expertise on driving traffic to e-retail and sales conversion.
• Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.