Company Overview

Afynd Private Limited is a prominent player in the global market with a strong foothold in various domains, driven by our commitment to excellence and client satisfaction. With a diverse team located in Chennai, we blend experience with industry expertise to deliver effective solutions in the Education Management sector.

Job Overview

We are seeking a passionate and skilled Mid-Level Content Writer to join our dynamic team in Chennai. This is a full-time position that requires a creative individual with experience in crafting compelling content across various platforms. The ideal candidate will possess strong writing abilities and a keen understanding of SEO and content strategies to drive engagement and support business objectives.

Qualifications and Skills

• Strong proficiency in SEO writing techniques to optimize content for search engines effectively.
• Experience with content management systems to publish and manage digital content seamlessly.
• Proven skills in copywriting tailored to various audiences across different media channels.
• Ability to leverage social media marketing strategies to enhance content visibility and engagement.
• Expertise in editing and proofreading to ensure accuracy and polish in all written materials.
• Knowledge of email marketing to create compelling newsletters and campaigns that resonate.
• Competency in Google Analytics to track content performance and inform future content strategies.
• Capability to develop a long-term content strategy that aligns with business goals and audience expectations.

Roles and Responsibilities

• Create, edit, and publish engaging content for websites, blogs, brochures, and other platforms.
• Collaborate with marketing, design, and other departments to define content needs and strategies.
• Conduct research to understand target audiences and tailor content accordingly to meet their needs.
• Implement SEO best practices to enhance content reach, visibility, and audience engagement.
• Ensure brand consistency in tone, style, and messaging across all content pieces.
• Monitor and analyze the effectiveness of content and make data-driven improvements.
• Stay updated with industry trends, emerging content formats, and competitors to maintain relevancy.
• Work with the team to develop innovative concepts that drive brand awareness and loyalty.