Company Overview

Advertising Saga is a leading Amazon Digital Marketing Agency headquartered in Mumbai, dedicated to helping clients dominate their categories and increase profitability on Amazon. Founded by Amazon expert Viral Jain, the company and its expert team have facilitated over 10 crores in client sales. With a team size of 11-50 professionals, Advertising Saga delivers impactful growth solutions in the Amazon marketplace. Learn more.

Job Overview

We are seeking a highly motivated B2B Demand Generation Specialist to drive targeted lead generation initiatives and support our sales pipeline. This full-time, remote position The ideal candidate should have up to 2-6 years of relevant work experience and will play a critical role in building and executing strategies to expand our B2B client base within the Amazon digital marketing space at a mid-level position. You will own the sales cycle from end to end – from lead generation to closing deals.

Qualifications and Skills

• Experience in B2B lead generation, including researching, identifying, and qualifying prospects to consistently build strong sales pipelines and generate new business (Mandatory skill).
• Proven track record in closing contracts, negotiating, and converting leads into long-term clients within a digital marketing or e-commerce environment (Mandatory skill).
• Advanced LinkedIn Marketing expertise for targeted prospecting, campaign management, and nurturing relationships with key decision-makers (Mandatory skill).
• Demonstrated proficiency in email marketing campaigns to reach target audiences, engage with prospects, and nurture leads through the sales funnel.
• Strong background in direct B2B sales, with the ability to craft compelling value propositions and build rapport with new and existing clients.
• Cold calling experience with a persistent and persuasive approach to secure meetings and potential new business opportunities.
• Excellent communication and interpersonal skills, both written and verbal, to effectively interact with diverse stakeholders in the digital marketing landscape.
• Skilled in using CRM tools and analytics to track, report, and optimize outreach efforts for maximum results and efficiency.
• Knowledge and proficiency in essential demand generation tools such as Sales Navigator, Appolio, Rocket Reach, and email campaign tools like Bravo is important for this role.

Roles and Responsibilities

• Execute effective B2B demand generation strategies to acquire and qualify leads aligned with the company’s growth objectives in the Amazon marketplace.
• Leverage LinkedIn and other digital platforms to prospect, connect with, and nurture potential clients, ensuring a steady inflow of high-quality leads.
• Engage in targeted cold calling, email outreach, and networking to proactively identify and pursue new business opportunities by presenting tailored solutions.
• Collaborate with cross-functional teams to design, launch, and optimize lead generation campaigns for maximum engagement and conversions.
• Participate in the negotiation and closing of contracts, working closely with sales leads and clients to ensure smooth onboarding and sustained partnerships.
• Monitor lead generation metrics, analyze campaign performance, and provide actionable insights to continuously improve strategies.
• Maintain accurate records of all interactions within CRM systems and prepare regular reports on pipeline status and lead conversion rates.
• Act as a brand ambassador by representing Advertising Saga’s expertise across platforms and staying updated with Amazon and B2B marketing best practices.