Job Description

Please find below the profile: Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads/revenue, and increased profits in competitive markets  • Developing content initiatives to launch blogs, video content, and social media profiles in order to generate thought leadership and significant inbound marketing results.  • Analyzing and researching keywords related to the client’s website through a keywords research tool.  • Conducting competitor analysis to identify improvements as well as increase visibility and rankings. • Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on Investment to the business . • Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital trends, marketing advancements, etc.Planning and devising on-page optimization strategies as per website requirements.  • Facebook, Twitter and LinkedIn account setup and page creation in Facebook.  • Developing content copies involving articles and press releases MANAGERIAL ASSIGNMENTS Digital Marketing/Online Marketing Industry Preference: IT/Retail/E-Commerce Location Preference: Delhi NCR or Out of India Country My Personal Project ACADEMIC DETAILS • Formulating marketing strategies for facebook page optimization in order to increase brand visibility and improve online brand positioning of the business • Working on lead generation through LinkedIn Group Creation etc. • Managing the development and optimization of landing pages for E-MailMarketing • Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, Adwords tracking and various other tools