Yaway Technologies is a software development company known for its mobile and web development services. From the early days of the digital world, Yaway has been a leader in helping brands with smart strategies, new ideas, and high-quality work.

By focusing on the right customers, delivering great results, and maintaining high standards, Yaway has become one of the top mobile and web development companies in India. It’s the go-to place for businesses looking to succeed online.

Job OverviewWe are seeking a skilled Digital Marketer to join our team a in Chennai. This is a full-time, mid-level position requiring 4 to 6 years of relevant experience in the digital marketing field. The ideal candidate will be responsible for implementing effective digital marketing strategies to drive online success for our company and clients. Qualifications and Skills<ul><li>Proven experience of 4 to 6 years in digital marketing with a strong understanding of market strategies.</li><li>Expertise in SEO, Content Marketing, and Digital Marketing (Mandatory skill).</li><li>Proficient in using Google Analytics to analyze web traffic and user engagement metrics.</li><li>Hands-on experience with Social Media Management to enhance brand presence across digital platforms.</li><li>Strong skills in Email Marketing for targeting and engagement campaigns.</li><li>Competency in Facebook Ads Manager, with experience in creating and managing advertising campaigns.</li><li>Knowledge of Conversion Rate Optimization to improve digital content effectiveness.</li><li>Excellent analytical and problem-solving skills to identify and implement marketing improvements.</li></ul> Roles and Responsibilities<ul><li>Develop and execute digital marketing strategies for both the company and its clients to meet defined objectives.</li><li>Conduct detailed market research to identify trends and customer preferences for optimized decision-making.</li><li>Manage all aspects of SEO and Content Marketing to ensure high rankings and brand visibility.</li><li>Utilize Google Analytics to track and report on the performance of digital marketing campaigns.</li><li>Oversee the management of social media channels to increase engagement and drive brand awareness.</li><li>Create and manage email marketing campaigns that target customer bases and improve retention rates.</li><li>Deploy Facebook advertising campaigns to boost customer acquisition and brand loyalty.</li><li>Continuously optimize conversion rates by testing and improving landing pages and user journeys.</li></ul> Interested Candidate Share Your Resume : hr@yawaytech.com