Position Overview:

We are seeking an experienced SEM Specialist with a strong focus on Google Ads to join our digital marketing team. The ideal candidate will have 3-5 years of hands-on experience in managing and optimizing paid search campaigns. This role demands a data-driven professional who excels in campaign strategy, execution, and performance analysis to achieve measurable business results.

Key Responsibilities:

1. Campaign Management:

• Develop, implement, and manage Google Ads campaigns across Search, Display, and Shopping Networks.
• Conduct keyword research, ad copywriting, and A/B testing to maximize CTR and ROI.
• Implement bidding strategies based on campaign goals and KPIs.

1. Performance Optimization:

• Monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
• Optimize campaigns for Quality Score, landing page relevance, and ad placement.
• Continuously improve campaign structure, targeting, and ad extensions.

1. Budget Management:

• Plan and allocate advertising budgets effectively to maximize performance while minimizing cost.
• Track and report on daily and monthly spend, ensuring campaigns stay within budget.

1. Data Analysis & Reporting:

• Generate and present performance reports with actionable insights.
• Leverage Google Analytics and other tools to assess traffic patterns, user behavior, and conversion paths.

1. Collaboration:

• Work closely with the content, design, and SEO teams to align paid search strategies with overall marketing goals.
• Coordinate with clients/stakeholders to ensure campaign objectives are met.

1. Market Research:

• Stay updated on Google Ads platform changes, industry trends, and competitors’ advertising strategies.
• Experiment with new ad formats and features to stay ahead in the SEM landscape.

1. Technical Implementation:

• Set up and manage tracking pixels, conversion tracking, and remarketing campaigns.
• Troubleshoot and resolve technical issues related to ad serving, tracking, and integrations.

Requirements:

• Experience: 3-5 years of hands-on experience managing Google Ads campaigns.
• Technical Skills:
• Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
• Expertise in keyword research, audience targeting, and bid management.
• Familiarity with scripts, automation tools, and third-party ad platforms.
• Analytical Abilities: Strong skills in data analysis, problem-solving, and deriving actionable insights.
• Creativity: Ability to craft compelling ad copies and test innovative strategies to enhance campaign performance.
• Certifications: Google Ads certifications (Search, Display, or Shopping) are highly preferred.
• Soft Skills: Excellent communication, project management, and teamwork skills.

Why Join Us?

• Access to the latest tools and technologies in digital marketing.
• Competitive salary and benefits package.
• A collaborative work environment that fosters growth and innovation.

Location: Hitech City, Hyderabad, India

Employment Type: Full-Time, 10 am to 6.30 pm shift

Apply now to make an impact in the ever-evolving world of paid search marketing!