Marketing Manager
Marketing Manager154
Applications
154
Applications
About the Job
Skills
Design and execute a comprehensive B2B demand generation strategy tailored for the US and
Indian markets, aligned with company objectives and ROI-focused.
Develop buyer personas and in-depth content strategies for each target audience segment,
fostering brand awareness and thought leadership.
Leverage a multi-channel approach to lead generation, including website optimization
(SEO/UX), content marketing (blogs, white papers, case studies), social media marketing
(organic & paid), and account-based marketing (ABM) initiatives.
Orchestrate impactful outbound marketing campaigns, employing targeted email outreach,
cold calling strategies, and personalized prospecting tactics, tailored for both US and Indian
business cultures.
Champion the adoption and utilization of marketing automation platforms to streamline lead
nurturing, segmentation, and qualification across the buyer journey.
Implement robust lead scoring models to assess lead quality and prioritize sales efforts.
Analyze marketing campaign performance across all channels (website, social media, email,
etc.) using advanced marketing analytics tools.
Translate insights into actionable recommendations, optimizing campaigns for continuous
improvement and maximizing lead generation across both US and Indian markets.
Foster strong relationships with internal stakeholders (sales, product, design) to ensure brand
consistency and messaging alignment across regions.
Stay at the forefront of B2B marketing trends and technologies, proactively identifying and
implementing best practices for lead generation in the US and Indian contexts.
About the company
Company Size
501-1000 Employees
Headquarter
Delhi
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