Roles and Responsibilities:

• Develop optimization strategies that increase the company's search engine result rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Collaborate with the marketing department to manage SEO strategy.
• Ensure End to End Mapping of Customer Journey in Google Analytics.
• Write compelling and high-quality website content, Meta Tags for website and Landing Pages.
• Manage SEO Strategy execution in accordance with the SEO KPIs.
• Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.
• Monitor and resolve customer tracking through various Interfaces - GA, GTM, etc.
• Use Google Tools such as webmaster & analytics to evaluate current progress/issues.
• Coordinate with Technical Department to get the Technical Issues resolved.
• Update content and website links for maximum optimization and search engine rankings.

Required Candidate profile:

• Proven SEO experience both Off Page & On Page.
• Up-to-date with the latest trends and best practices in SEO and ASO.
• Must have good communication skills and ability to handle clients (for Senior SEO executive).
• Understanding of Google SEO Updates and Algorithm changes.
• Good knowledge on Anchor Text and Internal Linking Concept.
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Web Trends)
• In-depth experience Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Must be able to deliver growth in keyword ranking
• Hands-on SEO experience in creating quality backlinks on High authority websites.
• Execute back linking exercise effectively to improve rankings on Targeted Keywords as per given timelines.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Experience working with popular keywords tools (Google Keyword Planner, SEMrush, etc.)
• Technical Site audits analysis, recommendations and implementations
• Keyword Research and Competitor Analysis.
• Have good interpersonal and teamwork skills
• Comfortable working in a dynamic and fast-paced work environment.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing will be an added advantage.