Job Responsibilities



• Create, run, and manage multiple paid campaigns across channels.
• Hands on experience on performance-oriented Google Ads campaign and other mediums like Facebook, LinkedIn, Instagram, Twitter, Tiktok ads, youtube marketing.
• Identify and execute optimization recommendations to increase campaign ROI.
• Hands on experience on native marketing & well versed with different tool in a market like Taboola, Quora.
• Maintain and operate day to day campaign spend as per allocation.
• Run campaigns for our clients on different platforms - Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, Native Ads, Programmatic.
• Responsible for running of Ads to tracking of the Ads and maintaining the report along with results opted from the Ads.
• Build and run A/B creative test and spend scaling tests.
• Identify pain points to creatively improve non-performing areas.
• Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
• Complete responsibility of campaign, KPI & lead targets.

Desired Candidate Profile

• Must have experience working with international clients.
• Candidate should have excellent knowledge of Google Ads etc.
• Candidate must know how to run Ads on Facebook, Instagram, LinkedIn etc.
• Candidate should have handled monthly budget .
• Candidate must know how to track Ads efficiently.
• Candidate should have knowledge of preparing custom reports.