Company Overview

WHY Global Services is a renowned IT firm based in Chennai, specializing in providing comprehensive software and web development solutions. Since its inception in 2009, the company has been pivotal in helping clients reach their business objectives. With a team size of 51-200 employees, we focus on technologies like HTML, PHP, Word Press, product development, SEO, e-commerce, and digital marketing. WHY Global Services is a key player in IT consulting, dedicated to innovation and client success.

Job Overview

We are seeking a dynamic and experienced Digital Marketing Manager to join our team at WHY Global Services. This is a full-time, mid-level position based in Chennai, requiring a digital marketing expert with 4 to 6 years of solid experience. The role is pivotal in advancing our digital marketing strategies and enhancing our online presence.

Qualifications and Skills

• Proven experience of 4-6 years in digital marketing, showcasing the ability to create and execute successful strategies.
• Expertise in SEO and PPC Advertising to drive qualified traffic and improve overall site rankings (Mandatory skill).
• Strong proficiency in developing and executing Social Media Strategies for various platforms (Mandatory skill).
• In-depth knowledge of Google Analytics for reporting and analyzing performance metrics and making data-driven decisions.
• Ability to produce compelling Content Marketing strategies that align with company goals and audience needs.
• Experience in crafting and managing effective Facebook Ads campaigns to boost engagement and conversions.
• Proficient in executing targeted Email Marketing campaigns to nurture leads and increase brand awareness.
• Skilled in managing Google Ads to maximize ROI through strategic keyword targeting and optimization.

Roles and Responsibilities

• Develop, implement, and manage digital marketing campaigns that promote the company's products and services.
• Oversee the strategy and execution of SEO and PPC initiatives to optimize digital presence.
• Craft comprehensive social media strategies to enhance engagement across multiple platforms.
• Monitor and analyze online marketing performance using tools like Google Analytics to inform strategic decisions.
• Create and execute content marketing strategies that are engaging and aligned with our brand values.
• Manage and optimize Facebook and Google Ads campaigns to achieve maximum efficiency and conversion.
• Deliver insightful reports and presentations to communicate digital marketing performance and activities.
• Collaborate with cross-functional teams to align marketing strategies with overall company goals.