This role is for Weekday's client.

1. Strategy and Planning

● Develop and execute comprehensive distribution strategies for Off-book Personal Loans, Credit Cards, and Digital Gold products.

● Identify and create strategic partnerships with external channels, including banks, fintech platforms, agents, and other financial institutions, to drive customer acquisition.

● Monitor market trends and competitor activity to identify opportunities for distribution growth.

● Lead the formulation of channel-specific goals and key performance indicators (KPIs), ensuring alignment with company revenue targets.

2. Sales and Channel Management

● Drive the distribution and sales performance of Off-book Personal Loans, Credit Cards, and Digital Gold, ensuring alignment with business objectives and customer needs.

● Establish and maintain a high-performance sales team, providing leadership and mentorship to achieve channel and product targets.

● Develop robust training and enablement programs for agents and third-party partners, ensuring they have the tools and knowledge to sell effectively.

● Expand and optimize digital and offline channels, ensuring maximum reach and penetration in key markets.

3. Performance Monitoring and Reporting

● Track and analyse distribution channel performance, providing regular updates to senior management.

● Lead performance reviews for sales partners and agents, ensuring targets are being met and providing corrective actions when necessary.

● Monitor key metrics such as loan disbursement volume, credit card activation rates, digital gold transactions, and customer engagement levels.

4. Product Launches and Campaigns

● Collaborate with product and marketing teams to design and roll out promotional campaigns for Off-book Personal Loans, Credit Cards, and Digital Gold.

● Ensure the seamless launch of new products and features, coordinating with cross-functional teams to ensure successful adoption.

● Lead product awareness initiatives through various channels, ensuring customers are well-informed about product features and benefits.

5. Risk Management and Compliance

● Ensure all distribution activities are in compliance with applicable regulations, risk management frameworks, and the company's internal policies.

● Work closely with the legal and compliance teams to ensure all third-party distributors and agents adhere to necessary regulatory requirements.

● Implement and monitor risk mitigation strategies to minimize loan defaults and ensure sound credit card and digital gold portfolio performance.

6. Stakeholder Engagement

● Build and maintain strong relationships with key stakeholders, including external partners, internal teams, and senior leadership.

● Collaborate with internal teams, including marketing, technology, legal, and operations, to ensure smooth implementation and execution of distribution strategies.

7. Innovation and Technology Integration

● Explore and integrate innovative solutions, such as AI-based credit scoring, mobile apps, or other fintech technologies to improve the distribution process.

● Leverage data analytics and digital tools to optimize distribution, customer segmentation, and targeting.

Qualifications and Skills:

Education:

● Master’s degree in Business, Finance, Marketing, or a related field.

Experience:

● 6- 10 years of experience in distribution or sales roles within the fintech or banking industry, with a strong focus on personal loans, credit cards, and/or digital gold.

● Proven experience managing large-scale distribution teams and driving business growth in a high-performance environment.

● Experience in building and managing partnerships with external distribution networks (e.g., agents, third-party platforms).

● Strong understanding of the fintech landscape, particularly in lending, digital payments, and digital gold.

Skills:

● Strong leadership and team management skills with the ability to motivate and inspire a diverse team.

● Excellent communication and negotiation skills to manage relationships with internal and external stakeholders.

● Analytical mindset with the ability to interpret data and use it for business strategy and decision-making.

● In-depth knowledge of credit underwriting, risk assessment, and product distribution in the financial services sector.

● Ability to work in a fast-paced, rapidly evolving environment and manage multiple priorities.

Personal Attributes:

● Strategic thinker with a growth mindset.

● High level of initiative and self-motivation.

● Results-driven with a focus on achieving business objectives.

● Ability to manage complex projects and lead cross-functional teams.

● Customer-centric approach with an understanding of digital customer journeys.

Benefits:

● Company ESOPs

● Health Benefits.

● Professional development opportunities.

● Flexible work arrangements (depending on company policy).