Company Overview

Wedjat Health Solutions Pvt Ltd is a dynamic healthcare company based in Madurai, Tamil Nadu, offering an integrated range of services through its e-commerce site mywedjat.com. With a product lineup of over 2500 quality healthcare items, Wedjat is committed to delivering competitive products while ensuring access to services like online health data storage, medical diagnostics, insurance purchases, and expert consultations in one seamless platform. Join us in innovating the healthcare landscape.

Job Overview

We are seeking an experienced and dedicated Senior SEO Specialist to join our team in Madurai. This full-time role demands a strategic thinker with a minimum of 7 to 10 years of SEO experience, adept in driving both organic growth and search engine visibility. The ideal candidate will be instrumental in elevating our digital presence, working effectively within the fast-paced healthcare environment of Wedjat Health Solutions Pvt Ltd.

Qualifications and Skills

• Proven work experience in a senior SEO role, with a profound understanding of search engine algorithms and ranking methods.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to track and manage performance.
• Expertise in comprehensive keyword research, identifying market trends, and optimizing content to align with business goals.
• Strong knowledge of technical SEO elements to improve site architecture, load speed, and mobile responsiveness.
• Ability to conduct in-depth backlink analysis and execute effective link-building strategies to enhance authority and rankings.
• Demonstrated skills in content optimization, improving visibility and engagement through strategic content improvements.
• Experience collaborating with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Analytical mindset with an ability to interpret data to make informed decisions and drive tangible SEO improvements.

Roles and Responsibilities

• Develop and implement effective SEO strategies to increase the company's website organic search rankings and drive website traffic.
• Regularly perform comprehensive keyword research to identify new opportunities for content creation and optimization.
• Conduct technical site audits, resolving issues related to crawl errors, site maps, and internal linking as necessary.
• Analyze competitor sites and the market landscape to maintain competitiveness and implement strategic improvements.
• Collaborate with content creators to produce high-quality SEO-friendly content in line with identified keywords and trends.
• Monitor, analyze, and report on KPI analytics data regularly to identify trends and opportunities for growth and enhancement.
• Stay up-to-date with the latest SEO industry trends and algorithm changes, interpreting them into actionable steps.
• Communicate achievements and strategic plans with stakeholders and team members to foster understanding and alignment.