Company Overview

Wedjat Health Solutions Pvt Ltd is an innovative company headquartered in Madurai, Tamil Nadu, operating in the Hospitals and Health Care industry. Through our e-commerce platform mywedjat.com, we offer a vast inventory of over 2500 health and wellness products at competitive prices. Our services extend from digital health vaults to medical diagnostics, insurance brokering, and expert medical consultations.

Job Overview

We are seeking a dynamic Junior Google Ads Executive to join our team in Madurai. This is a full-time position ideal for individuals passionate about digital marketing within the healthcare sector. You will be responsible for managing and optimizing our Google Ads campaigns to drive traffic and conversions. This role offers an excellent opportunity to grow your career in a fast-paced and innovative environment.

Qualifications and Skills

• Proficiency in Google Ads is mandatory, with hands-on experience in managing effective campaigns.
• Strong understanding of Google Analytics to analyze marketing performance and derive actionable insights.
• Experience in keyword research to identify and implement targeted keywords that maximize ad reach.
• Skills in conversion rate optimization to improve the effectiveness of existing campaigns and landing pages.
• Knowledge of pay-per-click (PPC) advertising to generate leads and increase traffic to our website.
• Ability to conduct A/B testing to refine advertising strategies and improve ad performance.
• Proficiency in ad copywriting to create compelling advertisements that engage and convert the target audience.
• Experience with remarketing strategies to retain web visitors and boost conversion rates.

Roles and Responsibilities

• Manage and execute day-to-day operations of Google Ads campaigns to support business objectives.
• Analyze performance metrics to optimize campaign strategies for maximum return on investment.
• Conduct extensive research on keywords and competitors to improve campaign targeting and efficiency.
• Collaborate with the marketing team to align ad strategies with overall marketing goals.
• Create and test ad copy variations and landing pages to increase conversion rates.
• Develop and implement remarketing campaigns to engage potential customers and drive sales.
• Provide regular reports on ad performance, insights, and recommendations for improvement.
• Stay updated with industry trends and algorithm changes to maintain competitive campaign strategies.