Company Overview

Wedjat Health Solutions Pvt Ltd is a pioneering entity in the healthcare industry, dedicated to providing top-notch healthcare products, services, and solutions. Through our comprehensive platform at mywedjat.com, we offer a wide array of products including fitness equipment, supplements, and skin care items. We excel in ensuring quality without compromise. Our innovative services range from online health data storage with privacy to seamless diagnostics and second opinions through expert panels. Headquartered in Madurai, Tamil Nadu, our team consists of 11-50 passionate professionals committed to redefining healthcare experiences.

Job Overview

We are seeking a Senior Google Ads Specialist to join our dynamic team at Wedjat Health Solutions Pvt Ltd. This full-time position is open in multiple locations: Madurai, Chennai, Dindigul, Theni, and Virudhunagar. The ideal candidate should possess a minimum of 7 years and a maximum of 10 years of professional experience in the field. The role demands a skilled professional adept in managing and optimizing Google Ads campaigns to drive growth and bolster our online presence in the competitive healthcare market.

Qualifications and Skills

• Google Ads Certification is mandatory as it demonstrates proficiency in managing and optimizing campaigns effectively.
• Proven expertise in Google Analytics to track, monitor, and report on campaign performance, ensuring data-driven decision-making.
• Experience with Keyword Planner to identify trends, optimize budgets, and ensure ad spend gets the maximum return on investment.
• Skilled in A/B Testing to determine the most effective ad creatives and landing pages for improving conversion rates.
• Conversion Rate Optimization skills to develop strategies that increase the percentage of website visitors who convert into customers.
• Proficiency in using Data Studio for creating dashboards and reports that provide insights into campaign performance and areas of improvement.
• Knowledge of Tag Manager to efficiently manage and easily update tags on websites for accurate tracking and reporting.
• Expertise in PPC Campaign Management, driving traffic and conversion rates while optimizing spending and performance.

Roles and Responsibilities

• Design, execute, and manage effective Google Ads campaigns to increase online visibility and sales in the healthcare sector.
• Analyze and interpret data from Google Analytics to inform campaign strategies and optimize the customer journey further.
• Undertake comprehensive keyword research and strategic planning to ensure high performance and alignment with the marketing objectives.
• Develop and implement A/B testing frameworks for continuous improvement in ad performance and conversion rates.
• Collaborate with marketing teams to align PPC efforts with overall brand strategies and promotions.
• Create and maintain detailed reports and dashboards to track ad performance and share insights across teams.
• Utilize Tag Manager for setting up and managing tracking tags to gather accurate performance data.
• Regularly review industry trends and stay up-to-date with the latest Google ads updates to maintain competitive advantage.