Ø REQUIREMENTS AND SKILLS

·     Graduation of any recognized University.

·     1-2 Year Proven working experience in digital marketing

·     Demonstrable experience leading and managing SEO/SEM, marketing database, email, social   media and/or display advertising campaigns

·     Experience in setting up and optimizing Google Adwords campaigns, Facebook add Campaigns.

·  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·     Experience in optimizing landing pages and user funnels

·     Experience with A/B and multivariate experiments

·     Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, Web Trends)

·     Working knowledge of ad serving tools (e.g., DART, Atlas)

·     Strong analytical skills and data-driven thinking

·     Up-to-date with the latest trends and best practices in online marketing and measurement

ROLES AND RESPONSIBILITIES:

·     Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·     Design, build and maintain our social media presence

·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·     Identify trends and insights, and optimize spend and performance based on the insights

·     Brainstorm new and creative growth strategies

·     Plan, execute, and measure experiments and conversion tests

·     Collaborate with internal teams to create landing pages and optimize user experience

·     Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·     Instrument conversion points and optimize user funnels

·     Collaborate with agencies and other vendor partners

·     Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate