Job Title: Marketing Manager

Location: Bengaluru

Role Objective

To drive footfall, leads, and revenue across VLCC clinics in Bengaluru through high-impact ATL, BTL, and DST initiatives, ensuring strong local brand visibility and measurable business outcomes.

Key Responsibilities

ATL (Above The Line)

• Plan and execute regional ATL campaigns (print, radio, OOH, local media).
• Coordinate with central marketing & external agencies for rollout.
• Ensure consistent brand communication across Bengaluru market.
• Track ATL ROI through footfall & lead impact.

BTL (Below The Line)

• Drive local activations: society activations, corporates, RWAs, malls, colleges, events.
• Design and execute clinic-level promotions and offers.
• Manage vendor partnerships (canopies, promoters, flyers, branding material).
• Enable clinics with monthly BTL calendars and execution support.

DST (Door Step Marketing)

• Plan and monitor DST activities across assigned clinics.
• Manage promoter teams, productivity, beat plans, and coverage.
• Ensure daily reporting on leads, trials, and conversions.
• Improve lead quality and conversion ratios from DST.

Business Alignment & Analytics

• Work closely with Centre Heads, Cluster Heads, and Sales Teams.
• Track key metrics:
• Footfall
• Leads generated
• FF2C (Footfall to Conversion %)
• Cost per lead & ROI
• Submit weekly and monthly performance reports with insights.

People & Vendor Management

• Manage promoters, supervisors, and third-party vendors.
• Conduct training and on-ground audits for execution quality.
• Ensure discipline, compliance, and brand presentation standards.

Candidate Profile

Education

• MBA / PGDM in Marketing (preferred)

Experience

• 6–10 years in ATL/BTL/DST or local marketing
• Experience in retail, wellness, healthcare, beauty, FMCG, QSR preferred
• Strong on-ground execution exposure in Bengaluru market