Company Overview

Vidhyashala is a forward-thinking edtech platform dedicated to providing top-notch training and internship programs. Through strategic partnerships with E-CELL IIT Hyderabad and over 50 multinational corporations, Vidhyashala empowers students and professionals by bridging the gap between education and the industry. Headquartered in Haldwani, Uttarakhand, this growing company thrives in the education sector by fostering innovation and practical learning experiences.

Job Overview

As a Marketing Intern at Vidhyashala, you will have the opportunity to gain hands-on experience in a dynamic educational technology environment. This part-time, remote internship is ideal for freshers based in Noida who aspire to build their careers in marketing. With an emphasis on digital marketing, you'll explore various key functions and contribute to impactful campaigns while enjoying the flexibility of a freelance arrangement.

Qualifications and Skills

• Social Media Management experience is important to curate engaging content and manage multiple social platforms.
• Familiarity with Content Creation, demonstrating a knack for crafting captivating and relevant content tailored to audiences.
• Understanding of Google Analytics to track, analyze, and report on website traffic and campaign performance effectively.
• Knowledge of SEO Optimization to enhance organic visibility and improve search engine rankings for our digital content.
• Experience with Email Marketing Tools for creating, executing, and evaluating targeted email marketing campaigns.
• Proficiency with Canva to design visually appealing marketing materials, including social media graphics and presentations.
• Data Analysis skills are necessary to interpret data and provide actionable insights for strategic marketing decision-making.
• Strong Copywriting abilities to produce compelling, clear, and persuasive copy for various marketing channels.

Roles and Responsibilities

• Collaborate with the marketing team to develop and execute innovative social media campaigns aligning with company goals.
• Create, curate, and manage published content across various digital platforms to raise brand awareness and engagement.
• Utilize Google Analytics to monitor website performance and provide insights to optimize marketing strategies.
• Enhance website SEO to boost organic search rankings and drive targeted traffic to the platform.
• Support email marketing campaigns with effective design and content to nurture leads and convert them into customers.
• Design marketing materials using Canva to ensure consistent and visually appealing branding across all channels.
• Analyze marketing data to measure campaign effectiveness and provide recommendations for continuous improvement.
• Assist in crafting persuasive and engaging copy for various marketing communications, including newsletters and social media posts.