We are seeking a Senior Analyst skilled in enhancing our visibility and performance across

various digital marketing platforms, with a special focus on online marketing channels, such as

paid search and metasearch marketing. The ideal candidate will possess robust analytical

skills, a deep understanding of SQL, and expertise in marketing fundamentals such as keyword

bidding, search optimization, and leveraging metasearch engines to maximize brand presence.

This role requires a proactive approach to analyzing, optimizing, and tracking the performance

of our comprehensive online marketing campaigns.

What You'll Do:

● Utilize SQL and other data analysis tools to extract insights from large datasets and

provide actionable recommendations to improve marketing campaign performance.

● Monitor and analyze the effectiveness of marketing campaigns across various channels,

including but not limited to social media, search, and display advertising.

● Collaborate with Marketers to define metrics and measurement strategies for campaigns.

Build dashboards to communicate both strategic and tactical impact.

● Recommend the best course of action by performing deep analysis of user behavior, and

performance of cross-channel campaigns. Develop a story based on learnings and

present it to cross-functional teams including marketing, product, and finance.

● Collaborate with cross-functional teams including Marketing, Product, and Data Science

to drive continuous improvement in marketing effectiveness.

● Support AB testing and experimentation by identifying test cases, developing

hypotheses, and analyzing results.

What We Seek:

● Bachelor's degree in Computer Science, Information Systems, Mathematics, Business,

or related fields.

● Minimum of 4 years of experience in data analysis, with a preference for marketing

within a data-driven company.

● Proficiency in Python, SQL and Tableau (or similar business intelligence tools) is

essential.

● Strong understanding of marketing concepts and metrics, including keyword bidding,

CPM, CPC, CPA, etc.

● Excellent analytical and problem-solving skills with the ability to translate data into

actionable insights.

● Proven ability to work effectively in a fast-paced environment and manage multiple

projects simultaneously.

● Exceptional communication and presentation skills with the ability to convey complex

ideas to non-technical stakeholders.

● Exposure to statistical methods is desirable.