Digital Marketing Specialist

Ahmedabad
Full-Time
Junior: 1 to 3 years
20K - 1L (Per Month)

Not Accepting Applications

About the Job

Skills

Advertising
Digital Marketing
Social Media Marketing
Email Marketing
VR/AR
Marketing Campaign Management

About the Role:


We're seeking a passionate and innovative Digital Media Marketing Specialist to join our growing team and lead the marketing efforts for our immersive technology products. You'll play a pivotal role in crafting engaging campaigns that capture the imagination of potential customers and drive brand awareness in this rapidly evolving space.


Responsibilities:


Develop and execute comprehensive digital marketing strategies for our immersive technology products, aligned with overall business goals and objectives.

Manage and maintain an active online presence across various digital channels, including social media platforms (e.g., Facebook, Instagram, Twitter, YouTube), email marketing, and our company website.

Create compelling content (text, visuals, videos) that showcases the unique value proposition of our immersive experiences and resonates with target audiences.

Manage paid advertising campaigns (e.g., PPC, social media ads) to reach new audiences and drive user acquisition and engagement.

Collaborate with internal teams (product, design, PR) to ensure all marketing materials and messaging are consistent and impactful.

Analyze campaign performance through data insights and reporting tools, identify areas for improvement, and optimize strategies for maximum effectiveness.

Stay up-to-date on the latest trends and technologies in digital marketing, particularly within the immersive experience space, and recommend innovative ways to leverage them for our brand.

Proactively identify and explore new marketing opportunities to expand our reach and build brand loyalty.

Qualifications:


Bachelor's degree in Marketing, Communications, or a related field (strongly preferred).

Minimum 2+ years of experience in digital marketing with a proven track record of success in campaign execution and engagement.

Strong understanding of various digital marketing channels, including social media, email marketing, and paid advertising.

Excellent written and verbal communication skills with the ability to create compelling and persuasive content.

Creative and strategic thinking with a passion for immersive technologies and storytelling.

Data-driven approach to marketing with strong analytical and reporting skills.

Ability to work independently and manage multiple projects simultaneously.

Excellent time management and organizational skills.

Experience with marketing automation tools and platforms (a plus).

Active engagement with and understanding of VR/AR communities (a plus).

Benefits:


Be at the forefront of cutting-edge technology and shape the future of immersive experiences.

Work in a dynamic and collaborative environment with passionate and talented individuals.

Contribute to the growth and success of a rapidly expanding company.

Competitive salary and benefits package.

Opportunities for professional development and career growth.

About the company

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