Company Overview

ULTRAPRO BLOCKCHAIN TECH PRIVATE LIMITED operates in the blockchain services industry, with a focus on delivering intelligent blockchain solutions. The company is headquartered in Madurai, Tamil Nadu, and employs a talent pool of 51-200 professionals. Explore more about the company at their website.

Job Overview

We are seeking an experienced Senior Social Media Manager to join our forward-thinking team in Madurai. This is a full-time role that involves crafting and executing strategic social media strategies across various platforms. Our ideal candidate is creative, analytical, and possesses excellent communication skills.

Qualifications and Skills

• Proven experience in social media management across multiple platforms, especially in crafting and implementing successful strategies.
• Proficiency in social media analytics for tracking performance and extracting insights to drive engagement (Mandatory skill).
• Strong understanding of SEO optimization techniques to enhance social content visibility and reach (Mandatory skill).
• Expertise in using social listening tools to monitor conversations and brand sentiment online (Mandatory skill).
• Highly skilled in content creation, with an ability to produce engaging, relevant, and brand-aligned content.
• Proficiency in graphic design tools to create visually appealing social media posts and stories.
• Experience in managing and optimizing paid advertising campaigns across social media platforms for maximum return on investment.
• Ability to manage online community interactions, ensuring positive brand engagement and resolving issues promptly.
• Excellence in copywriting with a keen eye for detail to ensure clarity, relevance, and consistency in messaging.

Roles and Responsibilities

• Develop and implement comprehensive social media strategies aligned with the company's goals and target audience.
• Create, schedule, and publish engaging content across various social media channels to enhance brand presence and engagement.
• Analyze social media trends and metrics to optimize content strategy and inform decision-making.
• Collaborate with the design team to produce high-quality visual content and ensure brand consistency.
• Manage and coordinate paid advertising campaigns to increase reach, engagement, and conversions.
• Monitor and respond to social media interactions promptly to foster a positive community environment.
• Conduct regular competitor analysis to stay abreast of market trends and implement best practices.
• Report on social media performance, providing insights and recommendations for continuous improvement.