Job Summary

We are seeking a results-driven Marketplace (PPC) Specialist with a minimum of 2 years of experience in managing performance marketing campaigns across leading e-commerce platforms like Amazon, Flipkart, Nykaa, etc. The ideal candidate should possess deep expertise in PPC handling, bid and budget management, inventory control, and keyword optimization. You will be responsible for developing, executing, and optimizing paid campaigns to drive product visibility and maximize ROI.

Key Responsibilities

• Manage and optimize Amazon PPC campaigns across global marketplaces (US, UK, EU, India).
• Conduct thorough keyword research, develop campaign strategies, and monitor daily ad performance.
• Handle bid management and budget allocation to ensure optimal ad spend and high ROI.
• Monitor KPIs such as ACoS, ROAS, TACoS, CPC, and conversion rates, and make data-driven decisions.
• Implement localized and multilingual keyword strategies for targeted regions.
• Collaborate with product and catalog teams to ensure accurate taxonomy, content, and listing optimization.
• Manage inventory and pricing strategies to ensure product availability and profitability.
• Stay up to date with marketplace trends, competitor activities, and advertising policies.
• Prepare periodic performance reports and dashboards using Excel and analytics tools.
• Ensure campaign compliance with Amazon/marketplace guidelines and regional regulations.

Required Skills & Experience

• Minimum 2 years of experience in Marketplace PPC (Amazon, Flipkart, etc.) handling.
• Strong understanding of Amazon Ads Console and other marketplace ad platforms.
• Hands-on experience in bid optimization, budget management, and inventory planning.
• Proven track record of managing successful ad campaigns across multiple product categories.
• Proficient in tools such as Helium 10, Datadive, Merchant Words, Brand Analytics, Seller Board, etc.
• Excellent analytical skills with a knack for interpreting large datasets and making strategic decisions.
• Good communication, organizational, and team coordination skills.

Preferred Qualifications

• Experience with marketplaces like Flipkart, Ajio, Nykaa, etc.
• Knowledge of SEO, catalog management, and taxonomy creation.
• Experience in handling international campaigns (US, UK, EU marketplaces).