Job Title: Digital Marketing Lead

Experience: 4+ Years

Location: Coimbatore (On-site/Hybrid)

Company: Ultrafly Solutions Pvt Ltd

Employment Type: Full-Time

About Us:

Ultrafly Solutions Pvt Ltd is a growing IT solutions provider, specializing in offering dedicated in-house developers and staff augmentation services. We're passionate about driving innovation, and now we’re expanding our team with a results-driven Digital Marketing Lead to enhance our brand presence and drive high-quality leads.

Job Summary:

We are seeking a creative and analytical Digital Marketing Lead with a strong background in performance marketing, SEO/SEM, social media, content strategy, and B2B lead generation. You will play a pivotal role in planning, executing, and optimizing our digital campaigns across various channels to generate qualified leads and build a strong digital presence.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies aligned with business goals.
• Manage and optimize campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other platforms.
• Plan and execute SEO and SEM strategies to improve organic reach and keyword rankings.
• Drive B2B lead generation campaigns targeting global clients for staff augmentation services.
• Analyze performance metrics and provide actionable insights for improvement.
• Coordinate with design and content teams to create engaging creatives, landing pages, and blog posts.
• Monitor competitors and stay updated with digital trends and algorithm changes.
• Implement marketing automation and CRM integrations (e.g., HubSpot, Zoho CRM).
• Create performance reports and present results to leadership monthly.

Requirements:

• Bachelor's/Master’s degree in Marketing, Business, or a related field.
• 4+ years of proven digital marketing experience, preferably in a B2B/IT service company.
• Hands-on experience with tools like Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Strong knowledge of SEO, PPC, email marketing, content marketing, and lead nurturing.
• Experience with marketing funnels and conversion rate optimization (CRO).
• Excellent analytical, communication, and project management skills.