Job Description:

Position : Digital Marketing Executive

Location: Coimbatore

Experience: Minimum 2+ years

Responsibilities:

• SEO: Conduct keyword research, optimize content, and analyze website performance.
• Google Ads: Plan and manage PPC campaigns, track metrics, and optimize for ROI.
• Meta Ads: Create targeted campaigns on Facebook and Instagram, manage budgets, and refine strategies.
• Collaborate with the content team and stay updated on digital marketing trends.

Key Skills:

• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Expertise in managing Google Ads campaigns.
• Hands-on experience with Meta Ads Manager.
• Strong analytical skills and the ability to interpret campaign data.
• Excellent written and verbal communication skills.
• Knowledge of website analytics tools like Google Analytics.

Qualifications:

• Bachelor’s degree in Marketing or related field.
• Relevant certifications (Google Ads, Facebook Blueprint) are a plus.