Job Responsibilities:

• Knowledge of Facebook Ads
• Understanding of custom audiences and lookalike audiences
• Ability to generate and install the Facebook pixel.
• 2-5 years’ experience managing Facebook & Instagram ad account(s)
• Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance, and work towards marketing objectives
• Expert in creating ads and ad copies
• Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
• Familiarity with A/B and multivariate experiments
• Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.
• Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
• Manage, mentor & grow the team members to deliver impact
• Minimum Budget handled requirement - 20 L minimum a month

Required Skills and Qualifications (Personality/Attributes/Traits):

• At least 2 years of professional experience in managing performance campaigns
• Excellent analytical, organizational, project management, and time management skills.
• A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
• Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
• Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must
• Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general