Company Overview

True Blue HR Consultants is a trusted partner in the Human Resource industry, specializing in aligning candidates’ cultural values and technical skills with diverse job requirements nationwide. We are hiring Senior Content Specialist for AI related Healthcare domain in IT space.

Job Overview

We are seeking a dynamic Sr Content Specialist to join our team in Bangalore. This is a full-time senior position requiring 7 to 10 years of experience. The ideal candidate will possess a strong expertise in content strategy development, along with proven skills in SEO optimization, copywriting, and editing, particularly within the AI related Healthcare domain in IT space. You will play a crucial role in enhancing our content initiatives across various platforms.

Qualifications and Skills

• Minimum 7 years of experience in content creation and strategy development with a proven track record of success.
• Experience in Social Media Management to oversee the distribution and promotion of content across multiple platforms.
• Skilled in Digital Marketing to effectively integrate content with broader marketing goals and strategies.
• Effective at employing Audience Engagement Techniques to foster interaction and build a loyal following.

Roles and Responsibilities

• Develop high-quality, engaging content across multiple formats, including Email campaigns, social media posts, Blog articles, White papers, Brochures, Website copy, Case studies, Video scripts, Presentations and more
• At least 4 years in the B2B technology industry.
• Proven track record of working within a marketing team for at least 4 years.
• Expert skills in SEO Optimization (Mandatory skill), crafting optimized content to enhance visibility and audience reach.
• Proficient in Copywriting and Editing (Mandatory skill) with a keen eye for detail and understanding of narrative flow.
• In-depth knowledge of healthcare concepts (Mandatory skill), translating complex information into engaging content.
• Strong understanding of Content Strategy Development, creating cohesive and compelling narratives.
• Create high-quality written content including articles, blogs, and promotional materials with a focus on SEO.
• Collaborate with cross-functional teams to ensure content supports overall marketing and communication strategies.
• Review and edit content for accuracy, clarity, consistency, and adherence to brand voice and style guidelines.
• Monitor content performance and make data-driven decisions to enhance content reach and engagement.
• Utilize content management systems to publish and manage digital content efficiently.
• Stay current with industry trends and advancements in digital production, emerging media, technologies, and design tools.
• Ensure compliance with regulations related to healthcare content creation and distribution.