The JD is given below:

• Work along with Marketing Team in the development of the overall digital marketing strategy;
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display);
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software;
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms;
• Manage social media marketing campaigns;
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Manage Lead generation for the Company
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Qualifications

• Degree or Diploma in marketing business or a related field.
• Extensive Digital marketing experience.
• Creative & Innovative capabilities.
• Experience in brand building and PR campaigns.
• Action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles.
• Strong Numerical skills, business writing and communication skills.
• Strong initiative, multi-tasking, project management and organizational skills.