Job Summary

We are hiring for Head - Performance Marketing, 

• With a successful track record to drive revenue, user acquisition, and brand awareness. 

• Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve 

business objectives. 

• Who shall have an expertise in digital marketing analytics that can support effective 

campaign targeting and performance measurement. 

• Should be able play a pivotal role in driving customer acquisition, increasing conversion 

rates, and maximizing marketing efficiency.

Job Responsibilities

• Develop (through the content & Advertising team) and oversee overall performance 

marketing strategy

• Create and manage Google Ad campaigns. (SEM)

• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

• Ensure top organic search ranking positions (SEO)

• Regularly review and optimise all advertising campaigns for positive ROAS

• Manage paid listings on third party websites and media partners

• Develop and oversee email marketing and marketing automation strategy

• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip 

campaigns, loyalty campaigns, etc.)

• Manage Google Analytics to track and measure all marketing campaigns

• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) 

and recommend optimisation action plans to sales and marketing teams

• Conduct regular conversion rate optimisation audits and execute A/B tests, user 

testing/feedback to improve conversion rates across the brands’ digital channels and assets

Qualification

• In-depth knowledge of web analytics, Google Adwords, Facebook Marketing 

• Leadership skills with the ability to set and prioritize goals 

• Analytical mind 

• Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the 

likes.

• Proficient in spoken and written English

• Strong proven track record for managing millions in ad spend

• Email marketing platforms

• Self-driven

• Degree in Marketing communications or equivalen

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that 

markets natural, herbal skincare, bodycare, haircare products and wellness 

supplements. Advanced in 4 continents and having spread its wings in about 26+ 

countries, with over 1.75 million customers from the US, UK, Canada, Australia, New 

Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star 

reviews.

https://transformative.in/