Sales Management: Perform the following sales activities:

1. Understand how the sales process works and manage the sales pipeline

2. Participate in webinars, in-person events, and conferences and network with peers and target audiences to identify sales opportunities

Research: You’ll be required to research the target market during the lead generation activities:

1. Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features

2. Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them

Communication Skills: You should be aware of the following communication practices while interacting with leads:

1. Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums

2. Collaborate with marketing and sales team members to work on tasks relevant to lead generation

3. Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers

4. Follow company decorum at all times when representing the organization

Ability To Explain Complex Details - You need to be able to explain complex and often highly technical details about your product and tailor your explanations to prospective clients who have different levels of technical experience.

Product Knowledge - The best sales reps deeply understand market trends, understand their organization’s value proposition, and know the product features back to front.

Research Skills - The more you know about where your organization and product sit in comparison to others, the better your chances of selling it to the right people.

Email Proficiency - A lot of the cold outreach that sales reps do is over email, so it’s essential to have strong written communication that piques the interest of prospective clients, moves the sales process forward and maintains a good rapport once a deal has closed.

Basic Math - Being able to cite relevant and meaningful stats, set reasonable sales targets, and perform the basic math to prove the efficacy of your team or products is an important part of being a successful sales rep.

Prospecting - It’s the process through which sales reps conduct research to identify prospective customers, perform cold outreach, and create new opportunities for expanding the customer base.

Negotiation - Protecting the value of a sale while persuading a client that the solution you offer is worth paying for is an important skill.

This is what your day-to-day activities would look like

• Identifying the ideal customer profile - You will use historical qualitative and quantitative sales data to determine this.
• Qualifying your leads
• Initiating contact with your leads
• Analyzing customer needs and recommending relevant products
• Performing demonstrations of your products
• Following up with active prospects
• Addressing their objections
• Closing the sale