Company- A growing Application Platform with 10M+ users over Playstore. Contact for more information.

Responsibilities:

• Lead key growth initiatives across the user lifecycle

• Enhance Brand Awareness by leveraging all the available tools

• Work with the senior management to understand the key targets and layout clear/executable strategies

• Work closely with internal teams to brainstorm and execute the defined strategies

• Gather, analyze data and draw relevant insights to optimize ongoing activities. Post project analysis to arrive at actionable learnings for future campaigns

• Work cross-functionally with cross-functional teams such as Android/iOS/backend developers, content, moderation...etc to aid in executing the strategies

Requirements:

• 3+ years of experience in marketing, from strategy to implementation, with a strong track record of driving results

• Proven track record in delivering best results through YouTube, Google, FB ads

• Working experience with 3rd party ad networks

• Knowledge of best practices to improve engagement and retention (preferably with a previous working experience)

• Ability to increase brand awareness through organic channels like SEO, ASO, and referral programs

• Hands-on experience with product analytics tool.