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Digital Marketing Manager Job Description:<ul><li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</li><li>Design, build and maintain our social media presence</li><li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>Identify trends and insights, and optimize spend and performance based on the insights</li><li>Brainstorm new and creative growth strategies</li><li>Plan, execute, and measure experiments and conversion tests</li><li>Collaborate with internal teams to create landing pages and optimize the user experience</li><li>Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li><li>Instrument conversion points and optimizes user funnels</li><li>Collaborate with agencies and other vendor partners</li><li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li></ul>Requirements and skills<ul><li>BS/MS degree in marketing or a related field</li><li>Proven working experience in digital marketing</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns</li><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate</li><li>Experience in optimizing landing pages and user funnels</li><li>Experience with A/B and multivariate experiments</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)</li><li>Working knowledge of ad serving tools (e.g., DART, Atlas)</li><li>Experience in setting up and optimizing Google Adwords campaigns</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>Strong analytical skills and data-driven thinking</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement</li></ul>Job Type: Full-timeSalary: ₹15,000.00 - ₹60,000.00 per monthSchedule:<ul><li>Morning shift</li></ul>Ability to commute/relocate:<ul><li>Netaji Subash Place, New Delhi - 110034, Delhi: Reliably commute or planning to relocate before starting work (Required)</li></ul>

Webgross Solutions Private Limited

Digital Marketing Manager