Company Overview

We are a forward-thinking company dedicated to enhancing mobile app visibility and engagement through strategic App Store Optimization (ASO). Our team is committed to driving organic growth and improving app rankings in an ever-evolving digital landscape.

Job Overview

We are seeking a talented and detail-oriented App Store Optimization (ASO) Executive to help us increase the visibility, downloads, and user engagement of our mobile apps across app stores (Google Play, Apple App Store, etc.). The ideal candidate will have a strong understanding of app store algorithms, keyword research, and optimization strategies to boost organic growth and improve app rankings. Surat Local Candidates apply only.

Qualifications and Skills

• Proven experience in App Store Optimization (ASO) or a related role with 6 months to 1 year of experience.
• Strong knowledge of app store algorithms, ranking factors, and industry best practices.
• Proficiency in using ASO tools (e.g., Apptweak, Mobile Action, etc.).
• Good understanding of SEO and keyword research.
• Strong analytical skills and experience with performance tracking tools like Google Analytics, Firebase, or similar platforms.
• Ability to analyze data and translate insights into actionable strategies.
• Familiarity with app marketing and mobile app growth strategies.
• Excellent written and verbal communication skills.

Roles and Responsibilities

• Conduct extensive keyword research to identify high-traffic, relevant keywords for app listings and ensure they are integrated into titles, descriptions, and metadata.
• Optimize app store listings (titles, descriptions, screenshots, icons, etc.) to increase visibility and conversion rates.
• Analyze app performance, track rankings, and monitor key metrics (downloads, reviews, ratings, etc.) to identify areas for improvement.
• Competitor Analysis.
• Run A/B tests on app visuals (icons, screenshots, videos) and metadata to optimize conversion rates and user engagement.
• Reporting: Provide regular performance reports, insights, and recommendations for improving ASO efforts.

If you’re passionate about mobile apps and are ready to take on the challenge of boosting app visibility and performance, we’d love to hear from you! Apply today to join our team!