Company Overview

Techno Exponent (T-Web Exponent Services Pvt. Ltd) is a globally recognized IT company with a focus on delivering cutting-edge tech solutions to startups, scaleups, and enterprises. With over 12 years of industry experience, a team of 400+ experts, and 4000+ successful projects, Techno Exponent specializes in a wide range of IT services including digital marketing, web and app development, AI, ML, and more. The company is a "CMMI Maturity Level-5" & "CMMI Maturity Level-3" compliance-certified organization and holds ISO/IEC certifications "20000-1:2018" and "27001:2022". Techno Exponent is headquartered in Miami, Florida, and operates within the IT Services and IT Consulting industry. Visit us at www.technoexponent.com.

Job Overview

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team at Techno Exponent. This is a full-time, mid-level position with a job location in Kolkata, Barasat, Durgapur, Asansol, or Bardhaman. The ideal candidate will have 4 to 6 years of relevant work experience and will play a key role in developing and implementing digital marketing strategies to enhance our online presence and drive business growth.

Qualifications and Skills

• Strong command of search engine optimization (SEO) to optimize online content and enhance visibility (Mandatory skill).
• Proven experience in pay-per-click (PPC) advertising to manage and optimize campaigns on various platforms (Mandatory skill).
• Proficient in developing and executing comprehensive digital strategies to achieve marketing goals (Mandatory skill).
• Experience with search engine marketing (SEM) to manage paid and organic search activities effectively.
• Expertise in social media marketing, leveraging platforms like Facebook, Twitter, and Instagram to engage with audiences.
• Skilled in email marketing, including designing campaigns, segmenting lists, and analyzing performance metrics.
• Strong background in content marketing to create and promote engaging, valuable content that attracts audiences.
• Ability to use analytics tools to track, measure, and report on the effectiveness of digital marketing initiatives.

Roles and Responsibilities

• Develop, implement, and manage digital marketing campaigns to drive online traffic and enhance brand awareness.
• Manage SEO strategies, including keyword research, content optimization, and link-building to improve search rankings.
• Oversee PPC campaigns, monitoring budgets, and performance to achieve optimal return on investment.
• Collaborate with the content team to create engaging and relevant content for websites, blogs, and social media.
• Analyze marketing data and user feedback to assess campaign effectiveness and make data-driven improvements.
• Co-ordinate with the design team to create visually appealing digital content for various marketing channels.
• Stay updated with the latest industry trends and digital marketing technologies to implement the best practices.
• Support the marketing team in organizing and executing promotional events and product launches.

Minimum Experience: 3 Years

The previous company should be an agency

Knowledge of SEO, Google Ads, and Meta Ads is a must

Communication skills should be good, at least B1 level