Social Media Marketing Executive | Location Vadodara 

·        Own all branded social media channels (including building out new ones if/when they become relevant) 

·        Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)

·        Design and implement campaigns of varying scope on social channels (e.g., product launches, rebrands, awareness campaigns, contests, etc.)

·        Measure, test, and report on social strategies and campaigns using analytics tools 

·        Create and/or curate all social content, including text, image, and video

·        Own and build out social media content publishing calendar 

·        Manage editing, approval, and scheduling of all posts for all platforms

·        Plan and oversee all paid social campaigns, including partnerships with influencers 

·        Engage with brand followers and fans on social channels 

·        Conduct social media listening and social media monitoring using appropriate tools 

·        Stay informed about trends and tools in social media, marketing, technology, and advertising 

·        Create and strengthen partnerships with other brands, social media companies, and influencers 

·        Contribute to and/or own the company social media policy