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The role of a social media manager is to create, execute and manage social media marketing campaigns and strategies that promote a company’s brand, increase its online presence, and drive engagement and conversions. Here are some of the key roles and responsibilities of a social media manager:<ul><li>Strategy Development: The primary responsibility of a social media manager is to develop a social media strategy that aligns with the company’s overall marketing and branding goals. This includes identifying target audiences, selecting social media channels, and creating a content plan.</li><li>Content Creation: Social media managers are responsible for creating engaging and shareable content for social media channels, including images, videos, and written posts.</li><li>Community Management: Social media managers engage with and respond to followers and comments on social media channels, fostering a positive community and addressing any concerns or complaints.</li><li>Analytics and Reporting: Social media managers analyze social media metrics such as engagement rates, follower growth, and conversion rates, and use this data to optimize their social media strategy and report on performance to management.</li><li>Collaboration: Social media managers work closely with other members of the marketing and creative teams, such as designers and content writers, to ensure that social media content aligns with the company’s overall branding and messaging.</li><li>Paid Social Advertising: Social media managers create and manage paid social media advertising campaigns, selecting target audiences and ad formats, and monitoring and optimizing campaign performance.</li><li>Staying Up-to-Date: Social media managers must stay up-to-date with social media trends, best practices, and changes to algorithms and policies, and adjust their strategy accordingly.</li><li>Overall, a social media manager is responsible for creating and executing a social media strategy that promotes the company’s brand, increases its online presence, and drives engagement and conversions. They work collaboratively with other members of the marketing and creative teams, analyze social media metrics to optimize their strategy, and stay up-to-date with social media trends and changes</li></ul>

A Head of Client Servicing for a digital marketing agency is responsible for overseeing the agency’s client service team and ensuring that clients receive the highest level of customer service and support. The main responsibilities of this role include:&nbsp;Building and maintaining strong client relationships: The Head of Client Servicing should be an effective communicator and be able to build strong, long-lasting relationships with clients.&nbsp;Managing the client service team: The Head of Client Servicing is responsible for leading, motivating, and managing the client service team. This includes setting performance goals, providing feedback, and coaching team members to achieve their full potential.&nbsp;Ensuring client satisfaction: The Head of Client Servicing is responsible for ensuring that clients are satisfied with the agency’s services. This includes regularly communicating with clients, responding to their needs and concerns, and ensuring that their expectations are met.&nbsp;Developing and implementing client service strategies: The Head of Client Servicing should be able to identify areas for improvement in the agency’s client service processes and develop and implement strategies to address them.&nbsp;Collaborating with other departments: The Head of Client Servicing should work closely with other departments within the agency, such as creative, strategy, and technology, to ensure that clients receive a seamless and integrated service experience.&nbsp;Managing client accounts: The Head of Client Servicing is responsible for managing client accounts, ensuring that projects are delivered on time and within budget, and ensuring that clients receive regular progress updates.&nbsp;Staying up-to-date with industry developments: The Head of Client Servicing should stay up-to-date with industry developments and best practices in client service and use this knowledge to continually improve the agency’s offerings.The ideal candidate for this role should have a strong background in client service, digital marketing, and team management. They should also possess excellent communication and interpersonal skills, be highly organized, and have the ability to work under pressure.

TargetG: Digital Marketing Agency

Social Media Marketing Manager

Head Of Client Services