General Information

Job Title: Sales Head

Department: Sales

Location : Madhya Pradesh

Industry : Lighting

Reports to (Job Title): Vice President - Sales

Job Purpose

To play a key role in leading and managing the sales and marketing teams. will be responsible for developing and executing strategic sales and marketing plans to achieve the company's growth objectives. This position involves overseeing the sales and marketing departments, developing sales strategies, building and maintaining client relationships, and driving marketing initiatives.

Company Profile

Sturlite is a Bangalore based electrical products company founded in 2009 with a vision to provide best in class electrical products to consumers. It is one of the fastest growing companies in this category and deals primarily in lighting (bulbs, LEDs, interior/exterior lighting etc.) and wiring, and it is now entering the category of switches, MCBs, etc. In future Sturlite would also want to enter into small electrical appliances like fans, geysers, kitchen appliances etc.

It is a rapidly growing company with 2X annual business growth, having established itself in South & West India markets in the last few years, the company is aiming at a pan India presence by this year end and aiming to be one of the major players in the category within the next 3 years.

Major Accountabilities

Sales Strategy Development: Collaborate with the executive team to define sales strategies, objectives, and targets. Develop and implement comprehensive sales plans to achieve revenue and growth goals.

Team Management: Provide leadership and direction to the sales and marketing teams. Recruit, train, mentor, and manage team members to ensure high performance and productivity

Sales Performance Analysis: Monitor and analyze sales data, market trends, and competitor activities to identify opportunities and threats. Use insights to make data-driven decisions and adjustments to the sales strategy.

Client Relationship Management: Cultivate and maintain strong relationships with key clients, partners, and stakeholders. Ensure exceptional customer service and satisfaction to foster long-term business relationships

Marketing Strategy: Collaborate with the marketing team to develop and execute marketing campaigns, including digital marketing, advertising, and promotional activities, to drive brand awareness and customer acquisition

Budget Management: Develop and manage the sales and marketing budgets, ensuring efficient allocation of resources and tracking expenditures to meet financial objectives

Market Research: Conduct market research to identify potential market segments, customer needs, and competitive advantages. Use this research to refine product offerings and marketing strategies

Sales forecasting: Prepare sales forecasts, analyze variances, and adjust strategies accordingly to meet or exceed sales targets

Reporting and Analytics: Generate regular reports on sales and marketing performance, providing insights and recommendations for improvement to the executive team.

Compliance & Quality Assurance: Ensure all sales and marketing activities adhere to legal and ethical standards, industry regulations, and company policies

Sales Process Improvement: Continuously improve the sales process, including lead generation, qualification, and conversion. Implement best practices, sales tools, and technology to enhance efficiency. Working in close coordination with Depo Head, Area Sales Manager of the particular state and same duty coordination with Head Office.