Position: Social Media Marketing Executive

Department: Marketing / Digital Marketing

Location: Seshadripuram, Bangalore

Reports To: Social Media Manager / Marketing Manager

📝 Job Summary

The Social Media Marketing Executive is responsible for planning, creating, executing, and monitoring social media content and campaigns across multiple platforms. The role focuses on increasing brand awareness, engagement, and lead generation while maintaining brand voice and performance tracking.

📌 Key Responsibilities

1️⃣ Social Media Management

• Manage and execute daily social media activities on Instagram, Facebook, LinkedIn, Twitter (X), YouTube, etc.
• Plan and maintain monthly content calendars.
• Publish, schedule, and monitor posts using social media tools.

2️⃣ Content Creation & Coordination

• Write engaging captions, hashtags, hooks, and CTAs.
• Coordinate with designers and video editors for creatives, reels, and videos.
• Ensure brand tone and consistency across platforms.

3️⃣ Campaign & Growth Activities

• Execute social media campaigns, contests, and promotional activities.
• Support lead generation and engagement campaigns.
• Collaborate with influencers and partners when required.

4️⃣ Analytics & Reporting

• Track and analyze performance metrics: reach, engagement, impressions, follower growth.
• Prepare weekly and monthly performance reports.
• Use insights to optimize content strategy.

5️⃣ Trend & Market Research

• Monitor industry trends, competitor activities, and viral content.
• Suggest innovative ideas to improve social media performance.

6️⃣ Paid Ads Support (Optional / Added Advantage)

• Assist in planning and coordinating paid social media campaigns.
• Monitor ad creatives and performance under guidance.

📌 Required Skills & Competencies

• Strong understanding of social media platforms and trends.
• Excellent written communication and basic copywriting skills.
• Hands-on experience with Canva or similar tools.
• Knowledge of social media scheduling tools.
• Analytical mindset with basic reporting skills.
• Creative, proactive, and detail-oriented.

📌 Qualification

• Graduate in Marketing, Media, Communication, or related field preferred.
• 1–3 years experience in social media marketing.
• Experience in agency or brand-side social media handling is an advantage.