Job description

• Plan and execute website optimisation, SEO/SEM, creating marketing database, email campaigns, social media campaigns and display advertising campaigns.

• Responsible for executing all SEO strategies and Content postings on Forums, Review sites, Blogs and social sites. Article Submission, Social Bookmarking, Press Release Submissions etc.

• Analyzing and Managing traffic growth.

• Ability to show competitive keyword ranking on Search engines.

• On-page & off-page strategies with Optimization.

• Brainstorm new and creative growth strategies to make our brand a thought leader in the market and also increase the lead in multiple geographies. Plan, execute, and measure experiments and conversion tests.

• Look after the Online Reputation Management & Content Writing Skills.

• Looking after CRO (Conversion Rate Optimization) activities.

• Performing Keyword Research, Competition Analysis, Ranking reporting etc.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Collaborate with internal teams to create landing pages and optimise user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Content writing for the website and update them time to time.