Job Title: Product Manager

Experience Required: 3 to 6 years of experience

Location: Mumbai

Primary Responsibilities:

- Volume and Revenue: Achieve set objectives of overall category numbers along with driving the numbers for select set of products / new products / focus products by adequate support to the sales team.

- Competition Tracking and Market Share: Competitors analysis, measure market share, ensure adequate support for achieving budgeted market share for both volume and revenue.

- New Product development: Identifying Gaps and opportunity areas, developing new products/ranges, concept testing of these products. Coordinate with R&D

- BTL communication: Developing the on-ground promotion strategies for the product / product category and delivering the same through BTL in coordination with creative agencies. Coordinate for ATL implementation.

- Collaterals & POS Elements: Understand market requirements and development of collaterals and POS elements. Coordinate with various marketing vendors and agencies.

- Regional/National marketing initiatives: Identifying regional priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives

- Demand planning: To ensure adequate and regular supply of products across markets in collaboration with the sales and supply chain team