Qualifications and Skills

• Proficiency in chemical marketing, which is essential to tailoring marketing strategies to industry-specific requirements. (Mandatory skill)
• Experience with content management systems to effectively manage and optimize digital marketing content across various platforms.
• Utilize Google Analytics to analyze web traffic data and make informed decisions to improve marketing strategies and outcomes.
• Hands-on experience in email marketing strategies, including planning, execution, and A/B testing to maximize engagement and conversions.
• Competence in data analysis to interpret complex data sets and translate findings into actionable marketing strategies.
• Proficient in CRM software to manage customer data, enhance customer satisfaction, and drive sales growth through targeted marketing efforts.
• Strong communication skills to convey marketing concepts and collaborate effectively with team members and external clients.
• Ability to work autonomously and within a team to develop and implement strategic marketing initiatives that align with the company's goals.

Roles and Responsibilities

• Develop and implement marketing strategies tailored to increase brand visibility and market penetration, particularly in the chemical sector.
• Manage the creation and publication of print and digital marketing materials to support strategic marketing campaigns.
• Analyze market trends and competitor strategies to devise innovative marketing initiatives that position the company advantageously.
• Collaborate with external vendors and partners to ensure the seamless execution of marketing strategies and enhancements.
• Monitor and report on the effectiveness of marketing campaigns, providing insights for strategic improvements and adjustments.
• Coordinate with cross-functional teams to align marketing efforts with organizational objectives and goals.
• Engage in continuous learning and development to stay abreast of industry trends and emerging marketing tools and techniques.
• Foster strong relationships with stakeholders to support ongoing and future business initiatives through effective communication and collaboration.