The Marketing Executive will play a vital role in supporting the marketing department with the development and execution of marketing strategies, campaigns, and initiatives aimed at driving brand awareness, customer acquisition, and business growth. This position requires strong communication skills, creativity, and a deep understanding of digital marketing, content creation, and market research.

Key Responsibilities:

Marketing Campaigns:

• Assist in the planning, development, and execution of marketing campaigns across various channels (digital, print, events, etc.).
• Coordinate and execute specific marketing activities within the agreed-upon timeframe and budget.
• Monitor and analyze campaign performance and suggest adjustments to improve results.

Market Research:

• Conduct market research to identify customer needs, competitor activities, and industry trends.
• Analyze and interpret data to assist in the development of targeted marketing strategies.
• Prepare reports summarizing findings and providing actionable insights.

Content Creation & Management:

• Create and manage content for various marketing platforms, including websites, social media, email newsletters, and blogs.
• Work with the design team to develop visually appealing and engaging marketing materials.
• Ensure consistency and alignment with the company’s branding guidelines and voice.

Digital Marketing:

• Assist with the management of the company’s digital marketing channels (social media, website, email marketing, SEO, SEM, etc.).
• Monitor, track, and analyze digital performance, adjusting strategies for optimal results.
• Help manage paid digital advertising campaigns (Google Ads, social media ads, etc.).

Event Planning & Execution:

• Support the organization and execution of marketing events, product launches, trade shows, and webinars.
• Coordinate with vendors, suppliers, and internal teams to ensure smooth event operations.
• Promote events through various marketing channels to drive attendance and engagement.

Branding and Communication:

• Support the maintenance and enhancement of the company’s brand identity across all communication channels.
• Develop and distribute press releases, newsletters, and other communication materials.
• Monitor customer feedback and ensure any issues or concerns are addressed promptly.

Administrative Support:

• Assist with the development and management of the marketing calendar.
• Maintain and organize marketing files and materials for easy access.
• Collaborate with the sales and product teams to align marketing activities with sales objectives.

Reporting & Analytics:

• Track and report on key marketing metrics, such as lead generation, conversion rates, and ROI.
• Provide regular updates to the marketing manager/director on campaign performance and progress toward goals.
• Use analytics tools (Google Analytics, social media insights, etc.) to assess the effectiveness of marketing initiatives.