Job Description – Content Writer

• Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales & customer retention.
• Collaborates with the team to deliver an effective content marketing strategy & writing plan to meet the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: create the content for the Website, Blogs, Articles (on-page & off-page), YouTube Descriptions, YouTube Subtitles, Social Media, and Press Release.
• Requirements include basic SEO understanding, social media, content categorization & structure, and content development. Content should be consistent with healthcare voice, style, & tone.
• This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Must have experience writing website content, blogs, and creating video scripts, infographics, and brochures.
• Must have experience in designing content for short-term goals

Requirements

• Any graduate
• 0-3 years of working experience
• Experience creating content for the web & growing a social audience
• Ability to analyze & present content for YouTube Channels (script, descriptions, and subtitles)
• Understanding of web publishing requirements
• A creative mindset with an ability to predict audience preferences
• Hands-on experience with SEO & Social Media
• The creative mindset that seeks to understand what audiences consume & how to create it