Plans, develops, implements, and manages a comprehensive and effective public relations program fo by:

➢ Formulating and recommending a strategic public relations plan branding strategy

that will increase public awareness and enhance the image.

➢ Enlisting the support of community and business leaders as advocates for the

Institute.

➢ Establishing and maintaining effective working relationships with representatives

of local news media, community and college organizations, business and industry

partners.

➢ Advising college administrators, faculty, and staff in the effective use of messaging

and other mediums to enhance the awareness and support for college programs

and services.

➢ Develops and maintains standards for campus communications, including

publications, web site and social media platforms, photography, and policies

affecting college communication channels.

➢ Collecting, developing, and organizing information for dissemination to college and

community groups through a variety of media including radio, television,

newspaper, magazines, newsletters, social media platforms, podcasts, email, and

Web pages.

• ➢ Writing and editing