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Growth Specialist

Delhi
Full-Time
Mid-Level: 3 to 6 years
Posted on Jan 07 2025

Not Accepting Applications

About the Job

Skills

SEO Optimization
growth hacking
Data Analysis
Marketing Strategy
Conversion Rate Optimization
A/B Testing
Digital Advertising
Content Marketing

About SKIDOS Vision, Mission & Culture

Our vision is to create a future where every child unlocks their full intellectual and physical potential. We turn screen time into active learning time by creating and providing a world of edutainment for young minds that are playful, creative, and physically engaging.!🎮


We offer parents a subscription service that allows them to access all the games and learning content. We currently have 1000+ learning activities on the Apple and Google Play Stores.


At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.


What will be the key Responsibilities:


  1. Growth Hacking & Experiments
  • Identify, prioritize, and execute high-impact growth initiatives and experiments.
  • Develop innovative strategies to acquire, retain, and engage users across multiple channels.
  • Analyze experiment outcomes to optimize strategies and drive measurable improvement.
  1. App Store Optimization (ASO)
  • Optimize app titles, descriptions, keywords, and visuals to improve discoverability and downloads.
  • Monitor and analyze app performance metrics to ensure continuous engagement.
  • Conduct competitive analysis and implement insights to enhance app rankings.
  1. Social Media Marketing & App Promotions
  • Plan, create, and execute social media campaigns that drive user acquisition and engagement.
  • Leverage social platforms and influencers to amplify app promotions.
  • Track and measure campaign performance, making data-informed adjustments.
  1. Branding & Awareness
  • Develop strategies to enhance brand visibility and positioning in the market.
  • Create compelling narratives and assets that resonate with target audiences.
  • Collaborate with cross-functional teams to maintain brand consistency.
  1. Press Releases & Public Relations
  • Craft and distribute impactful press releases to communicate product updates and milestones.
  • Build relationships with media outlets, bloggers, and industry influencers to secure coverage.
  1. Revenue Growth & Optimization
  • Collaborate with product and marketing teams to design revenue-boosting strategies.
  • Identify upselling and cross-selling opportunities to maximize customer lifetime value.
  • Use analytics tools to track the performance and ROI of all growth initiatives.


Desired Candidate Profile:


  • Min 3+ years of experience
  • Strong analytical skills and experience with tools like Google Analytics, App Store Connect, etc.
  • Proven track record in growth hacking, digital marketing, or a similar role.
  • Expertise in ASO, social media marketing, and user acquisition strategies.
  • Exceptional storytelling and content creation skills.
  • Knowledge of A/B testing and experimental frameworks.
  • Basic understanding of design tools for creating promotional materials.


What we are looking for in you as a colleague


  • We want someone with a problem-solving mindset
  • It’s not a ‘must’, but it's a big plus if you already have experience working in the edtech domain.
  • You can speak and write English on a professional level.
  • You learn quickly, and you are responsible and self-driven.


What SKIDOS can offer you as a professional?


  • Work with great people
  • At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.
  • Professional & Personal Development
  • At SKIDOS, we prioritize your well-being and growth. We offer unlimited vacation days to help you recharge, provide healthy snacks at work to support your wellness and ensure paid maternity and paternity leave for a balanced family life. Additionally, we invest in your development through continuous training and upskilling opportunities.
  • Disrupt
  • Using the latest technology, we disrupt learning and how children will learn in the future. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.



About the company

Skidos is an educational technology startup that makes fun and challenging learning games. We make products that encourage thinking, solving and above all playing. Skidos learning games have been the top selling apps on the Apple AppStore for Kids with consumers in more than 40 countries. They have also won multiple awards including the silver award for the best mobile app for Children in the 201 ...Show More

Industry

E-Learning Games

Company Size

11-50 Employees

Headquarter

Denmark

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