Responsibilities: -

• Online and Offline brand building & brand positioning
• Build effective organic SEO for lead generation
• Overall design stategy and design guidelines
• Content creation (Blog posts, Video posts, Webinars, Case studies)
• Managing drip marketing campaigns (e-mails, paid channels like Google / LinkedIn)
• Business intelligence around prospects / leads and creating relevant content / case studies to prove credibility
• Manage corporate site and monitor performance and conversion
• Leads management, leads nurturing and reporting.
• Mentoring content marketing efforts
• Lead demand generation & outreach program
• Researching, recommending and securing buy-in of limited, targeted industry trade shows and events.
• Video interviews of clients to create quality content
• Identify & implement short and long-term B2B marketing campaigns for a broad portfolio of services offerings and brand initiatives.
• Developing and executing an integrated plan for attendance at each event which includes internal kickoff, booth and overall onsite experience, pre- and post-event email campaigns, staffing and internal alignment on goals.
• Generate a weekly report of all marketing activities conducted and work with senior management on improving it.