Company Overview

Shayona Institute of Business Management and Computer Application, part of the Shayona Group, is dedicated to providing quality education. With a strong foundation laid in 1989, the group has diversified interests in real estate, education, IT, arts, sports, and media. Located in Ahmedabad, India, Shayona Institute is a part of a leading initiative in the education sector, aiming to inspire and elevate societal standards.

Job Overview

Shayona Institute of Business Management and Computer Application is seeking a talented Social Media Coordinator for a mid-level, full-time position based in Ahmedabad. The role involves managing and enhancing our social media presence across platforms, engaging with a wide audience, and driving the institute's digital marketing strategies.

Qualifications and Skills

• Proficiency in utilizing SEO strategies to enhance the visibility and effectiveness of social media content (Mandatory skill).
• Expert knowledge of Facebook Business Suite for managing and analyzing Facebook pages (Mandatory skill).
• Skilled in using Instagram Insights for tracking metrics and understanding audience engagement (Mandatory skill).
• Ability to use social media management tools like Hootsuite and Buffer for scheduling and monitoring posts.
• Proficiency in designing graphics and visual content using Canva to enhance post appeal and brand consistency.
• Experience with social media analytics tools to measure performance and identify trends for strategic adjustments.
• Strong content creation abilities to craft compelling narratives and posts that align with brand objectives.
• Strong communication skills to effectively convey messages and engage with the social media community.

Roles and Responsibilities

• Develop and implement social media strategies to enhance brand awareness, drive traffic, and generate leads.
• Create, curate, and manage all published content, including images, videos, and text, across social media platforms.
• Monitor, listen, and respond to users in a socially appropriate manner while building engagement and community relations.
• Anayze key metrics and tweak strategies as needed to improve overall social media performance and reach.
• Coordinate with the marketing team to sync social media efforts with broader marketing campaigns and initiatives.
• Keep abreast of new social media trends and platforms to ensure the institute remains at the forefront of the digital landscape.
• Manage social media advertising campaigns, track performance metrics, and optimize budget allocations.
• Foster a sense of community around the brand, encourage positive engagements, and manage negative reactions with professionalism.