The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organisation.

• Analyse market trends and development that may impact offline marketing activities.
• Assess alternate market research channels.
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyse customer satisfaction and feedback.
• Execute activities to communicate business value proposition to customers.
• Execute brand campaigns.
• Execute customer loyalty plans.
• Forecast emerging market needs.
• Generate creative materials, templates and collaterals.
• Generate customer awareness.
• Implement activities that develop organisation capabilities to deliver a consistent customer experience.
• Implement brand communication plans.
• Implement brand plans.
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Maintain customer acquisition and retention programmes.
• Monitor effectiveness of programmes.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.