The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. 

Responsibilities

·        contributing ideas to marketing campaigns

·        conducting research and analyzing data to identify and define audiences

·        compiling, distributing and presenting ideas, information and strategies

·        coordinating promotional activities, events and interviews

·        managing production and performance of multimedia content

·        writing and proofreading creative copy

·        maintaining websites and tracking data analytics

·        updating databases and using a customer relationship management (CRM) system

·        monitoring budgets

·        managing social media campaigns

·        monitoring performance of marketing campaigns.

• The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising – possibly assisting a social media manager with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial.
• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media